The Monthly MoAI Update - Oct '25

September has been a transition month for us, the moment MoAI started feeling less like a side project and more like the thing we’re building full-time.
We wrapped up our freelance work and cleared our calendars to finally give MoAI the focus it deserves. It’s a strange shift, going from “we’ll get to it tonight” to “this is the main thing”, but it feels right.
We may also have a new teammate joining us soon, someone who’ll help refine how we grow and communicate as a company. More about him in the following newsletters!
You’ll notice the newsletter reads a little differently from now on, we’re trying to share not just what we’re building, but why and how it’s evolving.

Finding Our Focus

The more we spoke with other founders and engineers, the clearer our target became. MoAI, at this current stage, isn’t for everyone, and that’s a good thing. We’re not trying to be a generic “Google for company data.” What we’re building is far more specific:
MoAI is for small, fast teams that move too quickly for their own documentation.
Those 5–50 person startups whose decisions live in Slack threads, code comments, and half-finished Notion pages, and where every week someone asks, “Wait, who changed that and why?”
That’s the problem space we’re obsessed with.

The UtrechtInc Foundership

In spring 2025 we took part in the UtrechtInc Validation program to get MoAI off the ground. The program has been a very good starting point for building MoAI and they set us up with a solid step-by-step plan to develop MoAI further. Now, we are excited to announce that we will be strengthening the partnership by joining their Foundership program, which will give us access to their many resources and deeply embed us in their startup network. This means that we can grow and develop MoAI better and faster than ever!

What We’re Working Towards

This month will be about shaping our first real demo, something we can actually put in front of teams before the end of the year.
It’s early and messy (as it should be), but the concept is starting to take form:
A system that can look across your tools like Google Drive, Slack, GitHub, and more, and help you answer the simple, painful questions that cost time every day:

• ⁠What changed in checkout last week?
• ⁠Who decided to rename that feature?
• ⁠Where’s the latest version of that spec?

It’s not ready yet, but it’s getting close enough that we can see the outline of something real.

What’s Next

Looking ahead through November, we’ll be focused on:

• ⁠Getting that demo into shape for internal testing. All hands on deck
• ⁠Talking with power users and funded startups in NL and the EU about joining our first pilot program.
• ⁠Laying down the structure for how we measure value once the pilots start, things like setup time, query accuracy, and onboarding speed.

If you’re running a small engineering-heavy team and this sounds familiar, we’d love to talk. Just send us an email, we’re starting to line up early conversations for the pilot phase.

Building MoAI still feels a bit like building the plane mid-flight, but this month, it finally feels like we’re heading in a clear direction.
Thanks for following along as we figure it out.

Till next month,
Marijn, Gregor & …
🗿 The MoAI team